Frank Gaete joins the Glice Lima team with a 29-year career as a web applications designer and developer, having built digital products across finance, healthcare, retail, and real estate. Frank pairs that technical depth with genuine care for clients — bringing a builder's eye for detail and a designer's sense of experience to every home search, listing, and closing.
For nearly three decades, Frank has worked as a web applications designer and developer, planning, designing, and building digital products for organizations across a range of industries — including real estate. That career has meant sitting across the table from stakeholders again and again to translate a complex goal into something simple, usable, and trustworthy — the same skill that now shapes how he guides buyers and sellers through one of the biggest decisions of their lives.
Real estate has been part of that story for years, giving Frank a working understanding of how listings, marketing, and client-facing tools actually get used — not just how they're supposed to work in theory. That perspective, combined with hands-on experience across other industries, means Frank brings a broader toolkit to every transaction: sharper digital marketing, cleaner presentation, and a genuine comfort with the technology that today's home search runs on.
That real estate experience is hands-on, not theoretical: designing, developing, and hosting a ground-up brokerage website with live MLS listing integration for a Century 21 brokerage on Long Island; building a custom site for a luxury custom home builder serving Long Island's East End; and, more recently, producing social media content and leading a brand refresh as digital media consultant to a top-producing luxury associate broker across Miami-Dade and Broward counties, now expanding into Palm Beach. That consulting work has given Frank firsthand exposure to developer presentations, groundbreaking events, MLS systems, real estate search apps, real estate social media, and CRM.
What hasn't changed across 29 years is the underlying discipline: listen carefully, map out the real problem, and design a solution that holds up under pressure. Clients get an agent who plans ahead, anticipates friction points before they happen, and communicates clearly at every step — from first showing to closing table.
Outside of transactions, Frank is focused on bringing that same design-and-build mindset to the Glice Lima team's digital presence — supporting the tools, listings, and content that help the whole team serve clients better.
A technical background isn't just a resume line — it changes how a listing is marketed, how data gets used, and how smoothly a transaction runs.
Listings built and marketed the way today's buyers actually search — clean photography, strong copy, and a polished online presence from day one.
Comfortable working across CRM, scheduling, and transaction platforms, keeping buyers and sellers informed without added friction.
Experience across finance, healthcare, and retail applications means patterns and best practices borrowed from outside real estate, not just within it.
A design-and-development background means requirements get documented, timelines get tracked, and nothing falls through the cracks.
Selected real estate clients from Frank's 29-year web design & development career, spanning brokerage technology, builder marketing, and digital consulting.
Designed, developed, and hosted a custom brokerage website from the ground up, including MLS integration to automatically display the brokerage's live listings.
Designed, developed, and hosted a custom website for this builder of custom luxury residential homes serving Long Island's prestigious East End.
Social media content production and a brand refresh plan and design for this top-producing luxury real estate associate broker. This work as a digital media consultant has provided firsthand residential and commercial real estate experience — including developer presentations, groundbreaking events, MLS, real estate search apps, real estate social media, and CRM.
A working sample of the technical and design background Frank brings to the team — update to reflect his specific tools and specialties.
Placeholder milestones — swap in Frank's actual roles, employers, and dates.
Started a career designing and building web applications, establishing the technical and design foundation that carries through every industry that followed.
Built digital products and applications across several industries, including sustained work in real estate — gaining a practical, cross-sector view of how technology serves clients.
Brings a 29-year technical and design career to South Florida real estate, supporting clients and the team's digital presence alike.
Frank is a highly experienced and deeply talented User Experience Designer whose work has consistently raised the bar for digital product design at our organization. With a strong foundation in UX best practices and a thoughtful, user-centered approach, Frank has most recently led the design of key digital self-serve features on a browser-based platform—delivering intuitive, scalable solutions that have improved both user satisfaction and operational efficiency.
Frank brings a rare combination of strategic thinking, design precision, and empathy. He has a natural ability to take complex workflows and distill them into clean, accessible experiences that meet real user needs. Whether wireframing, prototyping, facilitating design reviews, or synthesizing user research, Frank approaches every challenge with clarity, purpose, and an unwavering commitment to quality.
He is also an exceptional collaborator—equally comfortable partnering with product managers, developers, and stakeholders across the organization. Frank’s leadership in applying responsive design principles, accessibility standards, and design system consistency has had a lasting impact on the team’s output and our customer experiences.
Beyond his technical skill, Frank is known for his humility, mentorship, and thoughtful feedback. He’s a steady and trusted voice in fast-moving projects, and his presence elevates the work of everyone around him.
Any team would be lucky to have Frank as part of their design organization. He’s a true asset and a champion for great user experiences.
Reach out to Frank directly to start the conversation — buying, selling, or just exploring the market.
